The Role of AI and Automation in Enhancing CRM Efficiency
In recent years, customer relationship management (CRM) systems have undergone a significant evolution. No longer just digital Rolodexes, modern CRM platforms have embraced artificial intelligence (AI) and automation to become intelligent systems capable of enhancing customer engagement, streamlining sales processes, and improving data-driven decision-making. As organizations seek to become more responsive and agile, AI and …