Pinterest’s annual trend predictions have an 80% success rate. It is an ever-evolving platform, and the potential it offers to creators and businesses alike is enormous due to its huge monthly active user base of 533 million. If you haven’t started creating pins yet or have hesitated about jumping into Pinterest marketing, it’s time to change that. Pinterest isn’t just a place to save recipes or dream about vacation destinations; it’s a visual search engine where users actively look for products, services, and ideas, making it an essential platform for creators. So, why wait? Design pins now and take advantage of the vast opportunities Pinterest offers.
In this guide, we’ll explore the key reasons you should start designing pins immediately and how doing so can help you grow your brand, increase engagement, and drive more traffic to your website.
1. Pinterest Is a Visual Search Engine
Unlike traditional social media platforms, Pinterest operates as a visual search engine. This means users turn to Pinterest for visual guidance when looking for specific ideas, products, or inspiration. The platform’s powerful search functionality allows creators to target users actively seeking content related to their niche.
‘You’re capitalising on this search-driven platform by deciding to design pins now. Your pins have the potential to appear in relevant search results, which means that users searching for specific terms related to your niche will discover your content.
- Search Intent: Users come to Pinterest with the intent to discover or purchase, which makes Pinterest an ideal platform for creators looking to reach an audience that’s already interested in what they offer.
- Increased Visibility: Well-designed pins can appear in search results, and the more pins you create, the more chances you have to be discovered.
By designing pins now, you’re laying the groundwork for future visibility and engagement.
2. Pinterest Drives Traffic Like No Other Platform
One of the most significant advantages of using Pinterest is its ability to drive traffic. If you have a blog, an online store, or any content you want to promote, Pinterest can be your best friend. Pins are shared and repinned by users, creating a ripple effect that drives traffic to your website or landing page.
Long Shelf Life for Pins
Unlike content on other platforms, Pinterest pins have a long shelf life. A well-designed pin can continue to bring traffic for months or even years after being posted, unlike posts on Instagram or Facebook, which often have a very short lifespan.
- Evergreen Content: When you design pins now, you’re creating long-term assets that keep generating traffic over time. As users save and repin your content, it spreads across Pinterest, increasing its reach.
- Linking to Your Site: Each pin you design can be connected directly to your website or blog, ensuring that interested users can easily visit your content.
With a little effort now, you could be reaping the benefits of traffic-driven pins for months.
3. Build Your Brand’s Presence with Consistent Pins
Designing pins regularly helps build your brand’s presence and recognition on Pinterest. When users consistently see your pins in their feeds, they begin to recognise your brand, making it easier for you to build trust and authority within your niche.
Brand Consistency
As a creator, consistent visual style is crucial to your brand’s identity. Pinterest users will start associating your colours, fonts, and overall design style with your brand.
- Use Your Brand’s Colors and Fonts: By consistently using your brand’s colours and fonts, you make it easy for your audience to recognise your pins as part of your brand identity.
- Regular Posting: The more frequently you design and post pins, the more visible you become. Aim for a consistent pinning schedule to keep your audience engaged and encourage more followers.
By designing pins now and maintaining a consistent presence, you increase the likelihood that your audience will think of your brand whenever they encounter your pins.
4. Pinterest Is an Ideal Platform for Creators
For creators, Pinterest offers a unique opportunity to showcase your work, whether you’re an artist, designer, photographer, blogger, or content creator in any niche. Pinterest is a platform that thrives on creativity, and your pins can serve as a visual portfolio for potential customers or collaborators.
Showcase Your Work
Whether promoting a new product, a blog post, or your latest creation, Pinterest gives you a platform to showcase your work visually. By designing pins now, you’re presenting your content in a way that aligns with Pinterest’s visual nature.
- Inspirational Content: Pinterest is all about inspiration, which means your content has a strong chance of resonating with users actively seeking creative ideas.
- Linking to Your Portfolio or Shop: If you’re a photographer, designer, or artist, you can link your pins directly to your portfolio or online store, driving traffic directly to your services or products.
Designing pins allows you to display your work in an organised, creative manner that speaks to your audience’s interests.
5. Leverage Pinterest’s Algorithm for More Exposure
Pinterest’s algorithm rewards content that engages users, and consistently designing high-quality, engaging pins can help you gain more exposure. When users engage with your pins through repins, clicks, or saves, the algorithm will notice and boost your visibility.
The Power of Engagement
Engagement is key to Pinterest’s algorithm. The more interaction your pins get, the more likely Pinterest will show them to a broader audience.
- High-Quality Pins: When you now design visually appealing and compelling pins, you increase the chances of people interacting with your content.
- Repins and Saves: Repins and saves are decisive because they mean users sharing your content with their followers, expanding your reach beyond your immediate audience.
By focusing on creating pins that drive engagement, you can harness Pinterest’s algorithm to gain more exposure and grow your audience.
6. Stay Ahead of Trends and Seasons
Pinterest is known for its seasonality, with trends changing based on time of year or current events. By designing pins in advance, you can capitalise on seasonal trends and prepare for upcoming opportunities.
Plan for Seasonal Content
Planning and creating pins for specific holidays, events, or trends will ensure you’re timely and relevant. If you’re a creator, knowing what your audience is searching for around certain seasons will allow you to design pins that align with what’s currently available.
- Holiday Planning: For example, designing pins for holiday-themed products or services months in advance can ensure your pins are discovered when users are actively looking for gift ideas or seasonal inspiration.
- Trend Monitoring: Pinterest also allows you to follow trending topics, so you can design pins around these topics as they rise in popularity.
Designing pins now and planning for seasonal content will help you stay ahead of trends and capitalise on timely opportunities.
7. Pinterest Makes It Easy to Track Performance
Once you start designing and posting pins on Pinterest, you’ll want to know how well they perform. Pinterest provides built-in analytics that lets you see which pins get the most impressions, engagement, and traffic.
Data-Driven Design
By regularly checking your Pinterest analytics, you can track the success of your pins and learn what works best for your audience. This data-driven approach enables you to optimise your designs for a more significant impact.
- Track Engagement: See which pins perform well regarding repins, clicks, and saves.
- Refine Your Strategy: Use this data to refine your design strategy, experimenting with different styles, colours, and messaging to improve results.
By designing pins now, you’re setting yourself up to track, measure, and continuously improve your Pinterest marketing strategy.
Conclusion
Pinterest is a goldmine for creators, offering endless possibilities to showcase your work, drive traffic, and grow your brand. If you’ve hesitated to start, there’s no better time than now. The platform’s visual nature, search-driven functionality, and long-term reach make it an invaluable tool for any creator.
By deciding to design pins now, you’re not only setting yourself up for success today, but you’re also preparing for long-term growth. Start designing high-quality pins, stay consistent, and track your performance to ensure your success on Pinterest. The sooner you start, the sooner you’ll see results. Don’t wait—begin designing your pins today!