As an SEO professional, you compile your knowledge, experience, and patience to see SEO results. However, there are moments when you run out of time to experiment with new SEO tools. This can happen when you are already running a new SEO campaign or are busy tracking the previous strategies.
But with the evolving AI, understanding the use of tools like ChatGPT can be transforming for routine SEO tasks. As with limited time in hand, understanding how SEO professionals are using ChatGPT for various tasks can be helpful to revise the strategies.
Either you are hiring an affordable SEO company or doing these tasks on your own, this blog will guide you through the five ways of using ChatGPT for SEO.
1. Keyword Research
SEO experts claim that using ChatGPT for researching relevant keywords is going to make the research process easier. In fact, ChatGPT has a free version that lets you search for long-tail keywords. For example, if you are finding keywords for a blog from a digital marketing company, simply typing in “find 20 long-tail keywords for digital marketing tips” will get you the list.
You can even categorise the main keyword according to their relevance and find more variations of a single keyword. The possibilities for finding relevant keywords through the use of ChatGPT are endless, however, the tool has its own limitations.
While Semrush, Surfer, Ahrefs, or Keyword Planner are time-consuming, they provide details about keywords competition, its frequency, and other insights. While ChatGPT offers a foundational step, you can leave the technical aspects to an affordable SEO company.
2. Meta Tags and Descriptions Optimisation
SEO professionals are using AI tools like ChatGPT to find the best meta titles and descriptions that will summarise your business. Meta titles encourage users to click on the link and find your website while meta descriptions ensure that users understand the primary, secondary services you are offering and know your business location.
While you can add both these elements manually, ChatGPT is more creative in writing and optimising titles and descriptions. This tool lets you craft engaging content that will attract and make readers curious to learn more about the business.
The best thing about using ChatGPT is you can set a character limit for both the title and meta description and the bot will live up to the expectations. Approach an affordable SEO company to learn more about their strategy.
3. Analysing Competitor’s Keywords
SEO experts all over Australia find ChatGPT tool extremely useful for analysing the gaps in their keyword strategy. Fortunately, you can find the keywords your competitors are ranking for too.
Simply, prompt ChatGPT to identify keywords as you type in the main topics your competitor is covering in their website or blog. This will help you to find keywords that you might not be using. You can even ask the tool to suggest keywords that are closely related to the competitor’s keywords.
Finding keywords that your competitors are either using or overlooking is a smart way to get more content ideas and outrank your rivals targeting similar audiences. To get started, you can take the help of an affordable SEO company to combine traditional tools and ChatGPT to refine your old SEO strategy.
4. Schema Markup Generation
SEO professionals rely on ChatGPT for technical SEO assistance as well. You can take advantage of AI tools for generating rich schema markups. This is a coding language that Google understands to read your website.
Be it text, multiple media, reviews, products, FAQs or other content on your website, Google needs an easy translation for every page. And schema markups use coding language to make this understanding easier.
While traditional tools are still useful, ChatGPT lets you create the schema markup in seconds which is not possible with time-consuming SEO tools. This allows your products, reviews, FAQS or any rich media content to show up as snippets on search engine results pages. To make the best use of AI tools, consult with an affordable SEO company for more guidance.
5. Optimising Internal Linking
Internal links within your website connect every page of your website in a flow. When you are using internal linking to help Google understand the hierarchy of your content, make sure that you use ChatGPT for best help.
The tool analyses the content and suggests internal linking opportunities to related pages within your site. With this, you are not only using SEO link-building strategy but also making other useful pages on your website visible.
Final Words
We hope you found this blog helpful. ChatGPT is an effective AI tool that lets your website grow and rank in top search results. Many SEO professionals are heading to the evolving nature of ChatGPT for its many benefits, but primarily for reducing the time it takes to build a successful SEO strategy.
Having said that, using AI tools like ChatGPT comes with a cost when you are upgrading to advanced models and that is why taking help of an affordable SEO company who is already using the tool can be more beneficial.