This technology is used for creating fake images, videos, and audio for several purposes. This can be done to make someone say that they never said or did. This technology works by following the phenomenon of ‘deep learning’. This process studies the complex patterns in the images and videos to produce valuable predictions. There are a lot of celebrity deepfakes being used in social media to manipulate the audience. Besides, it is not necessary to use these deepfakes for negative purposes only but they can also be integrated with several other purposes like entertainment, creativity, marketing, and advertising.
Instances Where Celebrities can be seen Deepfaked in the Film and Media Industry
There are plenty of instances where one can witness celeb’s deepfakes. These deepfakes can be used for various means such as to enhance entertainment value, viral marketing, fan engagement, manipulation, advertising, and spread misinformation.
- In the movie named “Rogue One: A Star Wars Story” (2016), the character of Grand Moff Tarkin died and then resurrected by using his deepfake.
- In “The Irishman” (2019), the character Robert De Niro was deepfaked to get a younger look. Appearances can also be altered by using deepfake technology or AI avatars to create realistic transformations.
- The most popular actor Tom Cruise, was also deepfaked in several TikTok videos. He can be seen doing magic tricks and other activities that he never actually does.
Ethical Considerations
There are numerous issues and concerns arise while creating celebrity deepfakes. Deepfakes can cause trouble when it comes to the privacy and security of people. As deepfakes use the images and voices of celebrities, it is unethical to use such things without consent. It comes under the invasion of privacy. Celebrities and other people have the right to take legal action against those who have used their deepfakes. Besides, there are copyright issues as well. If deepfake videos and images are used without the consent of the relevant person for any commercial objective then it can be troubling for the criminals and fraudsters. It comes under defamation which can cause potential harm.
Impact of Deepfakes on Celebrities
Celebrities can suffer in their personal and professional life when they are deepfaked. It can also badly affect their work and reputation in many ways. There are many cases of deepfakes in which celebrities can seen targeted by their deepfake images, videos, and audio. This resulted in their bad image among the audience. One should know certain things before making deepfakes:
- Deepfaking without taking permission can raise several privacy issues which can harm the targeted person in many ways. It is against ethics to invade someone’s privacy.
- Celebs’ deepfakes can strongly affect their personal and professional life. It can destroy their reputation in no time.
- Due to the growing trend of deepfakes, the media will no longer be trusted by the audience. It will become difficult for them to distinguish what is real and fake.
- Optimistically, enough creativity and entertainment can be done by using deepfakes in various fields of study.
Future and Prevention of Deepfakes
Back then fake videos were easily identified by the robotics movement or the expressions. But in this fast-growing digital era, AI deepfakes are not easily detected. Because these deepfakes look unbelievably authentic and can manipulate or mislead the audience. The updated version is extremely efficient and can effortlessly trick people. However, there are approximately 10,000 deepfake videos that are being used for entertainment and to manipulate the audience and spread misinformation among the people.
Additionally, with the growing risk of deepfakes, several cybersecurity companies are trying to introduce safety measures that can prevent the audience from deepfakes. Online deepfake detection is very crucial nowadays because many women are being targeted and blackmailed by using deepfake videos. Some of the ways of deepfake prevention are given below:
- Awareness among people about deepfakes can help people identify fake and authentic content.
- Numerous tools are made to detect deepfakes so that people can stop the misinformation before it spreads.
- Responsible and safe use of deepfakes in any industry can add enough creativity in various fields.
- There are automatic check and balance policies in several companies which can lessen the risk of deepfakes.
Conclusion
Deepfakes are a powerful tool for creativity and also for causing harm. Companies should be equipped with the right tools to mitigate such risks when media content has been altered as deepfakes are getting more sophisticated. Business firms can then protect themselves against such celebrities’ deepfakes and other forms of cybercrime by making them aware and using the available resources. Celebrities, as public figures, are often targeted, and the risks associated with deepfakes can affect not just their careers, but also their personal lives.